For over 70 years, Winmau has been leading the way in the world of darts. Renowned for its precision engineering and uncompromising quality, Winmau is the innovator of products that have revolutionised the sport.
With darts surging in popularity and cultural relevance, Winmau approached TwelfthMan to streamline and refine its brand identity to equip the brand for its next chapter. We identified what differentiates Winmau from the competition, and crafted an identity worthy of a brand at the forefront of darts.
A grid designed for storytelling
The Winmau grid we designed is a dynamic space where portraits, lifestyle moments, products, typography and graphics come together to create visual rhythm. More than a template, the system allows for design freedom while maintaining visual consistency. Through this modular system, Winmau can craft narratives that feel connected to the way its audience live and play.
The most advanced dartboard in the world
The Winmau Blade X is the most advanced dartboard ever made and the official board of the PDC. Ahead of its debut at the 2026 Winmau Masters, we were tasked with creating a launch film to establish Blade X as the new benchmark in performance.
Partnering with The Media Workshop, we crafted abstract, immersive CG sequences showcasing the board’s advanced materials, fusing them with moments of players performing at the pinnacle of the sport. The result is a film that positions Blade X as the unrivalled leader in performance and quality.
