Established in 1983, ASOIF exists to represent, strengthen and grow the collective influence of the Summer Olympic International Federations within the Olympic and Sports Movement. The new brand identity coincides with the launch of the Strategy 2026-2032 as the beginning of a new chapter for the organisation – one defined by renewed purpose, clarity, and ambition.

At the heart of the refreshed identity is a modernised symbol inspired by the points of connection within the Olympic rings. These shapes represent excellence and the shared objectives of ASOIF’s member federations. Their inward-facing composition conveys unity, illustrating how International Federations come together to advance common goals.

The design also draws on the heritage of ASOIF’s original logo, incorporating a reference to the sun – an emblematic reflection of the “Summer” in the association’s name. A warm, welcoming, and optimistic colour palette reinforces this symbolism, evoking a sense of renewal, strength and a new dawn for the organisation.

ASOIF President Ingmar De Vos commented:

“Our refreshed brand looks forward, embracing change and representing a positive future. It very much reflects the essence of our new strategy which will be implemented during a pivotal period for the Olympic Movement. This refreshed brand identity underscores ASOIF’s commitment to supporting its members and reinforcing its role within the Olympic Movement as it enters the next phase of its strategic development.”

The brand evolution has been applied to a refreshed website, social channels, internal and external documentation as we all at the organisation’s 50th General Assembly in Lausanne, Switzerland.