We were tasked by the EFL to create two bold and exciting digital pieces for the 2026 Carabao Cup final to ramp up the atmosphere in the countdown to kick-off at Wembley Stadium. The films played out during the opening ceremony to a sold-out crowd of 90,000 spectators, accompanied by a live DJ set.

The concept celebrated the unique fan cultures of the finalist teams, Arsenal and Manchester City, as well as the energy of the Carabao Cup itself. Bespoke content was shown to each set of supporters using split-screen technology at Wembley to get the crowd in the mood.

The videos are the latest piece of work from our ongoing working relationship with the EFL, which began when we were appointed to help the EFL modernise and refresh its brand identity ahead of the 2024/25 season.

Watch the videos now: